As the content strategy landscape evolves, the ever going importance of UGC and personal brands becomes even stronger. Testing the 1-inch sensor Leica glass Insta 360 camera, I explored the capabilities of tracking and re-composing video files to meet the needs of short-form content. As a creative, I enjoy capturing projects in multiple mediums to add authenticity and the human touch.

Hired by Hollywood Records I was on tour for a week to capture content in all mediums. Photos, short clips for TikTok, a tour recap, and of course Polaroids for the band’s exclusive Japan tour CD.

Jacob Sigman is a musician originating and deriving inspiration from Detroit music. We conceived this single photo cover together while also creating short-form content for social usage

The music industry was exactly where I wanted to be in 2019. I continuously took photos and entertained different forms of content for artists on the road.

When I moved to Detroit in 2021 I was working with an independent designer and a mental health awareness brand that created positive message clothing. Olipop reached out mid-summer to celebrate their new flavor ‘Orange Cream’. We designed a custom hoodie and social content for the special occasion of course.

Capturing my friend Tommy’s wedding was a privilege, especially in 2020. This example shows my strengths in composition, storytelling, and editing.